Scott Forman: Key West Luxury Real Estate Featured Expert

Scott Forman, Key West Luxury Real Estate Specialist

Scott Forman, Principal Broker of Royal Palms Realty, was selected as the featured real estate expert in this week's edition of The Keys Weekly newspaper. The full interview is below.

 

Keys Weekly: What should a prospective home buyer look for when choosing a real estate agent or broker?

Scott Forman: The entire reason buyers and sellers look to a REALTOR® is based on the concept of specialization.  A specialist means someone who understands the local market and the nuances of negotiating in that market. In our business model, we took the concept of specialization and modeled it after the medical field, where the value of a specialist is unquestioned. This was an idea we were first introduced to by Marquis Properties prior to our merger with them.

Keys Weekly: That's an interesting concept. Why is it so important to choose a specialist when searching for a home?

Scott Forman: It’s important that the agent is a specialist, not just in the general local market, but also in the specific type of property, value range, and neighborhoods the customer is focusing on.  Each neighborhood has different features that the agent can help the buyer negotiate their way through. Even different price points have different nuances in terms of how they are negotiated, what the list price sale price ratio is, and what the buyer should expect from the property and the seller. By specializing in luxury real estate, we have developed the knowledge and expertise needed to assist clients in this subset of the market.

  

Keys Weekly: Does this concept also apply to sellers who are thinking of listing a property?

Scott Forman: Absolutely. The same holds true for sellers. It’s important for sellers that their agent understands the potential buyers in their market sector. This helps the agent produce a strong marketing plan to reach out to the correct buyers. For example, when I'm representing buyers and sellers in Old Town, the Truman Annex, Casa Marina, the Meadows, or with luxury oceanfront properties on Shark Key and Sunset Key, I understand the importance of showcasing the value of a home in the way that best suits each individual market sector.

Keys Weekly: Are there any other key points that sellers should consider when choosing a listing agent?

Scott Forman: When listing a property, it is also important to understand that the agent you hire becomes your spokesperson in your absence, and this may be one of the most important factors in a negotiation. Imagine for a moment that you are the buyer and ask yourself who would create the best customer service experience on your behalf and in your absence. Remember, the key to a smooth negotiation is having an agent who understands how to communicate in a way that brings all parties together to a successful conclusion.  

About Scott Forman: Scott was raised in the Hamptons and worked as a sound engineer/music producer at The Hit Factory in NYC, where he worked with music legends like Stevie Wonder, Miles Davis, etc., before relocating to Key West and entering the real estate industry in 2001. He is the owner of Royal Palms Realty and has become one of the foremost experts in luxury real estate, being named Key West Realtor of the Year for 2013. Scott lives in Key West with his wife and three children.

Royal Palms Realty is located at 933 Fleming Street in Key West

For more information about buying or listing a home in Key West, contact Scott Forman at 305-923-9884 or scott@royalpalmsrealty.com

Come home to paradise and turn your dreams of tropical living into reality!

Just Listed: Architectural Meadows Masterpiece

 

Architectural Meadows Masterpiece: 1305 Petronia Street

3 BD/2 BA            1,631 ft² 

       

     $1,200,000            MLS#119625

 

Update 08/30/14:  Sale Pending!

 

1305 Petronia Street is an impeccably renovated three bedroom home located in the highly sought-after Meadows neighborhood. Known for its quiet lanes and tree-lined streets, The Meadows district is quintessential Key West. This area offers the traditional architecture of Old Town Key West along with a small town atmosphere that its residents cherish. 

The home sits on a fully-fenced 3,297 ft² lot and has a brick driveway for off-street parking.

The house has been lovingly restored with every attention to luxurious detail, including Brazilian hardwood floors. The open floor plan offers a large living room/dining area that flows into the kitchen. The vaulted ceilings and multiple windows create a light, airy atmosphere in the home. Furnishings are negotiable with the sale.

The modern kitchen has granite countertops and is fitted with high-end stainless steel appliances, including a built in espresso maker. It also features a separate wine bar and under-counter wine cooler, perfect for the oenophiles among us.

A half-bath off the kitchen and a spacious master suite complete the downstairs living area. French doors lead from the master bedroom to the private backyard. The master bathroom features marble tile, a separate shower and bath, and a large linen closet.

The quiet backyard has a large hardwood deck for plenty of outdoor living space. The yard is surrounded by palms, flowers, and other native trees, creating a serene tropical oasis in which to relax.

The second floor has two guest bedrooms, a full bathroom, and space for a home office.

 

 

If you'd like to see this exquisite property, we're hosting an Open House on Sunday, April 13th from 12:00-3:00.  

 

If you can't make the Open House, but would like to take a Virtual Tour, click here. To arrange a showing or receive more information about 1305 Petronia Street, please call or text Scott at 305-923-9884 or Sara at 305-434-5389. Alternatively, you can complete the "Contact Us" form on the right, or visit us at Royal Palms Realty for more information about this property and other homes for sale in Key West.

Come home to paradise and turn your dreams of tropical living into reality!

Key West Beachfront Condo

 

KEY WEST BEACHFRONT CONDO:

JUST SOLD & AVAILABLE FOR LONG-TERM RENTAL

2BD/2BA      1310 sq ft

$3,200/month + utilities

Beach access, resort-style swimming pool, tennis courts, and beautifully manicured gardens -- 1800 Atlantic has it all!

This Key West beachfront condo at 1800 Atlantic was just sold by Royal Palms Realty and is now available as a yearly rental. Just steps from the beach and the sparkling waters of the Atlantic Ocean, this unfurnished condo is the perfect long-term rental opportunity. Appliances and washer/dryer in unit. Covered parking with one assigned spot and guest parking available.

Enter the colorful lobby and take the stairs or elevator to the first floor, where this pristine condo awaits

Modern kitchen with upgraded appliances

Large living area with balcony access

 

Built in wet bar, perfect for mixing a tropical cocktail and relaxing on the balcony (note: this is an end unit with a garden view, not an ocean view)

Spacious master suite with lots of closets and storage space, a high commodity in Key West! 

Large vanity in the master suite

  

The master bathroom includes a walk-in shower and large storage closet

 Like the living room and master suite, the guest bedroom also opens onto the balcony

The guest bathroom has a bathtub/shower

Would you like to arrange a showing or receive more information about this condo? Please contact us through our Craigslist ad or email Paola at kwluxuryrentals@gmail.com. Alternatively, you can complete the "Contact Us" form on the right, or visit us at Royal Palms Realty for more information about this property and other homes for sale or rent in Key West.

Come home to paradise and turn your dreams of tropical living into reality!

Just Listed: Historic Old Town Classic

Historic Old Town Classic: 805 Virginia Street

3 BD/2 BA          1,383 ft²       

 $697,000            MLS#119537

 
Update: SOLD 5/8/14 for $690,000

Update: Listed and under contract within 1 business day!

805 Virginia Street is a beautiful, historical Old Town Classic. Only two and a half blocks from Duval Street, this rare gem has everything you are looking for in your Old Town home -- privacy on a quiet residential section of Virginia Street, but still within walking distance of all the action. This property is also on some of the highest ground in Key West, placing it in the highly desirable X-500 flood zone.

805 Virginia has two classic front porches and a historic widow's walk that can be re-opened for unrivaled views of Key West from above the treetops.

 

Large windows and French doors flood the home with natural light, showcasing the hardwood floors and beautifully finished wood walls. Cathedral ceilings enhance the spacious quality of the indoor living space, and a spiral staircase completes the historic charm.

The front room can be used as an office, den, or downstairs bedroom.

A kitchen and full bathroom complete the ground level. The kitchen has extensive storage space above the wide pantry, both valuable commodities for Key West living!

French doors open from the kitchen to the large back deck, making it easy to incorporate the outdoor space into an al fresco dining area. Surrounded by a privacy fence and lush foliage, the back deck and side yard offer quiet seclusion and plenty of space for a hot tub!

The upstairs features two bedrooms and a full bathroom with granite counter tops. The guest bedroom opens onto the front balcony overlooking the street.

 

The large master bedroom also has ample storage space. It flows into a private treetop deck, the perfect place to relax in the evening or to enjoy a cup of coffee in the morning. 

Would you like to arrange a showing or receive more information about this home? Please call or text Scott at 305-923-9884 or Sara at 305-434-5389. Alternatively, you can complete the "Contact Us" form on the right, or visit us at Royal Palms Realty for more information about this property and other homes for sale in Key West.

Come home to paradise and turn your dreams of tropical living into reality!