How can you list and sell your Key West home faster?
Once you've made the decision to sell your home, the most important step you can take is choosing the right real estate agent to list your property. All agents are not created equal, so it's crucial to work with a REALTOR® who understands the local market context and has a strong marketing presence. A knowledgeable agent will help you devise a realistic listing price and a comprehensive selling strategy.
Seller strategies have to be realistic and fluid, so it’s important
to understand the context of the market at any given time. Most sellers
who are stuck with long marketing times tend to price their homes based on
influences outside the market itself, such as emotional attachments to the property or personal determinations of value. These common mistakes can be costly in the
final contract price because they slow down marketing time.
The longer you market a property, the less likely you are to net
your listing price because the listing becomes stale. Simply based on the
number of days a property has been sitting on the market, buyers often assume that there's a good reason the property hasn't sold yet. The assumption
is that there must be something wrong with the property or it must be
overpriced by an unrealistic seller.
A clear and accurate assessment of value and strategic list price will
bring the highest net yield in a sale. That’s because these are the same
factors that will bring the most attention, and therefore the most
competition, to a property. When pricing a home, you should look at the current ratio of listing price to
selling price, obtain a fair and realistic current market value of
your property, and adjust up based on the list price-sale price ratio. In addition to a comprehensive Comparative Market Analysis, Royal Palms Realty provides our sellers with a bi-weekly Marketing
Report. This allows the seller to follow along with Live Market Data,
including new listings, price reductions, and recent sales.
In addition to our expert local market knowledge, we use specialized Marketing Tools for selling your Key West property quickly and effectively.
- Professional HDR Photography
- 360×180 Interactive Virtual Tours
- Open Houses
- MLS Listing
- REALTOR® Caravan
- Direct Postcard Marketing with Jumbo Size Panorama Postcards
- Full color print advertising features in Homes & Land Magazine and the Florida Keys Real Estate Book
- Featured Homes advertising in the Sunday real estate section of the Key West Citizen
- Featured Listing Blog Post
- Extensive Social Media Advertising, including Facebook, Twitter, Pinterest, and a video feature on YouTube
- Website syndication to over 100 of the world’s most heavily trafficked real estate websites: See Your Home on the Web!
If you are thinking about selling your Key West home, please call to set up a free listing presentation and learn more about what Scott Forman and Royal Palms Realty's extensive marketing network can do for you. We will work together to custom design a marketing
platform for your home based on its unique features.
Scott Forman, P.A.
(305) 923-9884
Even if you are not considering selling until further down the road, you can sign up for a free Market
Snapshot Newsletter that will allow you to track the value of your home in real time as the
market progresses. Simply enter your name, email address, and the words Market Snapshot in the "Contact Us" form on the right to start receiving your newsletter.
Visit us at Royal Palms Realty for more information about listing your home or finding a property for sale in Key West...
Come home to paradise today and turn your dreams of tropical living into a reality!
No comments:
Post a Comment